INDUSTRY:
LUXURY LIFESTYLE
CLIENT:
CELLAR MAISON
YEAR:
2024
MEDIUM:
EDITORIAL PRINT
about.
The brief from Cellar Maison was to produce two brochures showcasing their excellence in the design and installation of wine bars and wine rooms. These outcomes would be a key touchpoint for the company when attempting to secure new customers, with strict but elegant brand guidelines needing to be followed.
process.
Using existing brochures from a range of luxury industries, such as classy hospitality and upmarket interior design, I utilised various sources of inspiration to give a solid base to work with throughout both brochures. Fortunately, Cellar Maison’s existing brand was incredibly easy to work with and insert into this foundation, and the key after that was to stay consistent, and allow the contents of the brochure to flow. The photography provided was excellent, and I ended up leaning on the imagery very heavily, which in turn will allow for better viewing for potential customers.
outcome.
The outcomes were successful, with the client extremely happy with the result. Each individual project had an opportunity to shine, with the showcase photography being backed up by Cellar Maison’s elegant branding.
testimonial.
Joe was very helpful in assisting us update marketing material and branded documents. Excellent communication and good time keeping.
